With the sudden rise in Social Media in the past 12 months,
Facebook has become one of the most visited websites online.
it’s now been reported that Facebook gets more visitors every day than even Yahoo.
So with all these people to be-friend on Facebook, the question is, “how do you use Facebook to build your Home Based Business?”
The answer is quite simple. You make friends first. Then, you attract followers by providing them good value in the form of thought provoking questions, comments, quotes and dialogue.
You’ll know who your followers are because they will read your status updates and comment on them or let you know that they like what you have to say. Then, those followers will become a fan of yours, meaning that not only are they your friend and follower, but they will reach out to you and thank you for your contributions to your community and perhaps might even ask you what you do or how they might be able to work with you.
This might even result in a new customer, business partner or both. This is called Permission Based Marketing and it makes for the best transaction between a seller and a buyer online. Now, the worst thing you can do on Facebook, is pitch your deal. Not only will people ignore you, but many will remove you as their friend if they feel that the only reason you are on Facebook is to sell your product or service.
Imagine going to a doctor and before they even ask you any questions, they are writing you a prescription. Not only didn’t they ask you anything about yourself, but they didn’t even find out if you even have a need for one. To suggest to someone on Facebook that they should look at your company, product or service is considered rude, pushy, even annoying.
This is otherwise known as spam. Nobody likes to be sold, but everybody loves to buy. So, brand yourself as a leader first – someone that people will come to know, like and trust. Then, if people ask you about your business, that’s great. Let them engage you and then you can provide them with more information.
Now, if you contribute to your community on Facebook often, with great value, it’s fine to include a link to your personal blog or hub page or any other Social Media that you’ve created or that has been written or spoken about you. Just don’t keep posting the same status that reads, “Make a Jilion in a Jiffy” with a link to your website.
Nobody cares about your business opportunity until they see that you are someone they’d even want to work with. If all you post is business information, your intentions speak loudly on their own and you will alienate yourself.
If you treat your Facebook friends with respect and courtesy and contribute often, chances are that you will attract great people who ask what you do and how they can get more information..
Find me on TWITTER: http://twitter.com/The700Club
Friday, November 6, 2009
How do you sell on social media??
Bottom line is You DON'T! There is NO selling on Social Media and If thats what your Doing Your Going to Fail!
Look if Your posting and messaging everyone your Opportunity and/or Affiliate Links You might as well go back to pitching your friends and family.
People aren't gonna join you or your team if your Business Model is to shove links down peoples throats. The point of SOCIAL Media is just that, Socializing.
You should be Leveraging* Social Media to generate traffic and leads from the millions of people who hang out there, by Building a list of friends and Creating Relationships with Them.
Provide Value to those Leads who are interested in what you have to offer them.
Thus, creating Prospects (Your New Warm Market.) Yes, there is a difference between Leads and Prospects! What's the difference between Leads and Prospects?
(Stay Tuned!)
To Be Continued...
Look if Your posting and messaging everyone your Opportunity and/or Affiliate Links You might as well go back to pitching your friends and family.
People aren't gonna join you or your team if your Business Model is to shove links down peoples throats. The point of SOCIAL Media is just that, Socializing.
You should be Leveraging* Social Media to generate traffic and leads from the millions of people who hang out there, by Building a list of friends and Creating Relationships with Them.
Provide Value to those Leads who are interested in what you have to offer them.
Thus, creating Prospects (Your New Warm Market.) Yes, there is a difference between Leads and Prospects! What's the difference between Leads and Prospects?
(Stay Tuned!)
To Be Continued...
3 Insanely Crazy Mistakes Most People Make on Social Media
I spend quite a bit of my time connecting with people on various social media outlets such as Facebook, Twitter, Better Networker, etc, and I have noticed a few trends that I felt needed to be addressed.
Thank You For Being My Friend on Social Media… No Vomiting Please.
You see it all day long. It usually goes something like this…
“Hi, I’m Fred. Thanks for being my friend on (insert social media here), by the way… (vomit) take a look at my business.”
Is that how you would greet a new friend in person? Social media is an extension of real life. You are dealing with real people with real thoughts, dreams, goals, desires, and feelings.
No one likes being treated like that, and I’d wager that you don’t either. So simply don’t do it. A good rule of thumb is to treat everyone online the same way you’d treat them if you met them in person. (Unless it is your habit to vomit your business on anyone with a pulse in person as well.)
If You Lead With Your Business, You Will Be Forever Seen as a Follower. Now we are ALL guilty of this at one time or another, and it is pretty high up there in the expected ‘newbie’ mistakes list. If someone is new to the industry, it is much more forgivable than say, someone who has been in Network Marketing for a time and yet is STILL leading with their company, logo and all, in their social media accounts. Which leads us into our next point…
People Join and Follow People, Not Companies
People do business with PEOPLE. People really do not care the slightest bit about your company, your products, or the ORAC value of your magical kumalumaquala berry extract that the ancient and remote Kwakaluga tribe on the island of Koodaagu has been using for thousands of years.
Seriously. Despite what your upline may tell you, no one is going to join your company because of your product. They will join someone they perceive as a leader. Someone who can help them reach their goals, dreams, and aspirations.
So what does this mean for ME?
If you want quality people to join your ‘opportunity’, you must first be a leader and give them someone worth joining. This is not done by leading with your company, or vomiting your opportunity on everyone within reach.
What this means is invest in YOURSELF. Read things like Mike Dillard’s Magnetic Sponsoring, for starters. http://josephtapia.trafficformula2.com
Attend webinars given by true leaders in the Network Marketing Community. Leaders never stop learning, and they are not afraid to take the time to engage in personal growth each day.
Whether it is reading, or watching a recorded webinar, or listening to audio, ALL true leaders make the time for personal growth each day.
Talk to any 6 or 7 figure earner and ask them what personal growth book they are reading, and they’ll be able to answer you without hesitation, as they are ALWAYS reading something to stay on top.
The best of health, and wealth, to each of you.
Thank You For Being My Friend on Social Media… No Vomiting Please.
You see it all day long. It usually goes something like this…
“Hi, I’m Fred. Thanks for being my friend on (insert social media here), by the way… (vomit) take a look at my business.”
Is that how you would greet a new friend in person? Social media is an extension of real life. You are dealing with real people with real thoughts, dreams, goals, desires, and feelings.
No one likes being treated like that, and I’d wager that you don’t either. So simply don’t do it. A good rule of thumb is to treat everyone online the same way you’d treat them if you met them in person. (Unless it is your habit to vomit your business on anyone with a pulse in person as well.)
If You Lead With Your Business, You Will Be Forever Seen as a Follower. Now we are ALL guilty of this at one time or another, and it is pretty high up there in the expected ‘newbie’ mistakes list. If someone is new to the industry, it is much more forgivable than say, someone who has been in Network Marketing for a time and yet is STILL leading with their company, logo and all, in their social media accounts. Which leads us into our next point…
People Join and Follow People, Not Companies
People do business with PEOPLE. People really do not care the slightest bit about your company, your products, or the ORAC value of your magical kumalumaquala berry extract that the ancient and remote Kwakaluga tribe on the island of Koodaagu has been using for thousands of years.
Seriously. Despite what your upline may tell you, no one is going to join your company because of your product. They will join someone they perceive as a leader. Someone who can help them reach their goals, dreams, and aspirations.
So what does this mean for ME?
If you want quality people to join your ‘opportunity’, you must first be a leader and give them someone worth joining. This is not done by leading with your company, or vomiting your opportunity on everyone within reach.
What this means is invest in YOURSELF. Read things like Mike Dillard’s Magnetic Sponsoring, for starters. http://josephtapia.trafficformula2.com
Attend webinars given by true leaders in the Network Marketing Community. Leaders never stop learning, and they are not afraid to take the time to engage in personal growth each day.
Whether it is reading, or watching a recorded webinar, or listening to audio, ALL true leaders make the time for personal growth each day.
Talk to any 6 or 7 figure earner and ask them what personal growth book they are reading, and they’ll be able to answer you without hesitation, as they are ALWAYS reading something to stay on top.
The best of health, and wealth, to each of you.
Social Media Tips: Let The Real You Shine Through
Here's a little "Social Media Tip" that sounds so obvious, but so many times is overlooked.
When you're out there on the Social Sites, places like Facebook, MySpace, LinkedIn and Twitter, when you send out a request for someone to be your friend; a personal message goes a long way in getting you what you want.
For example, Facebook is a Social Media Site that I've been involved with for over a year. In that time I've had thousands of friend requests sent to me.
The ones I look at first, and the ones I'm most likely to accept are those that have sent along a personal message.
Think about it. If someone came up to you at a networking event or party, handed you their business card then simply turned around and walked away; how likely would you be to want to do business with (or even get to know) that person?
Social Media works much the same way.
Although these Social Sites are based online, there is still a human being at each end. Everyone still has the same feelings and perceptions as if you were standing and talking with them "belly-to-belly".
Here are some tips for connecting online:
1) When setting up your profile, always put up a picture of yourself. Make it a photo where people can see your bright, shining face. Folks in the online world may never meet you face-to-face so that picture is all they have to decide whether to accept or ignore a friend request. It helps them get to know you.
Also, please, please, please. I beg of you. Don't put up an image of the product you sell as your profile picture. It screams "I want to sell you my stuff" or "I want to get you into my business". People who've bought into YOU, who like and trust YOU may eventually buy your product, not the other way around.
2) Your profile should include personal as well as professional information about you. It should be detailed enough for your potential new friend to get a feel for who you are, but not so detailed that they know what you had for breakfast that morning.
Ever gone to someone's profile page and all that's there is their birthday? There's no info about them, their family or what they do for a living.
If they're obviously new to the site, I usually cut them a little slack. I'll leave the request in the ol' inbox for a week or so to see if they add anything new. If after that time they still won't open up, I'll pass. Doing business online means letting people know about you. It's not the time or place to be secretive. Leave that to the government. Did I say that? :-)
3) My third Social Media Tip for the day goes back to my original point; sending along a message with your friend request. A message being sent with the request tells the other person that you actually took some time to seek them out. It's very nice in our instant gratification society for someone to take time out of their day to include a personal note asking for our friendship. However(you knew I'd have a "however" in here, didn't you?)
If you're going to copy and paste a pre-written message, at the minimum add in your future friend's name. I always have to smile when a request comes in that says "Hi(empty space here) , I found you on so-an-so's page and...". Just taking a couple of extra seconds to add in their name will show that you're truly sincere about being their friend. Wouldn't you feel the same way?
Social Media is a powerful medium for attracting clients and business builders to you. There is a wealth of information on Social Media Marketing just waiting for you to tap into.
An amazing resource for free information on social media marketing will be here. My hope is that by using these suggestions, just a few "warm and fuzzy" touches, you'll create a network of friends that will help your business soar.
When you're out there on the Social Sites, places like Facebook, MySpace, LinkedIn and Twitter, when you send out a request for someone to be your friend; a personal message goes a long way in getting you what you want.
For example, Facebook is a Social Media Site that I've been involved with for over a year. In that time I've had thousands of friend requests sent to me.
The ones I look at first, and the ones I'm most likely to accept are those that have sent along a personal message.
Think about it. If someone came up to you at a networking event or party, handed you their business card then simply turned around and walked away; how likely would you be to want to do business with (or even get to know) that person?
Social Media works much the same way.
Although these Social Sites are based online, there is still a human being at each end. Everyone still has the same feelings and perceptions as if you were standing and talking with them "belly-to-belly".
Here are some tips for connecting online:
1) When setting up your profile, always put up a picture of yourself. Make it a photo where people can see your bright, shining face. Folks in the online world may never meet you face-to-face so that picture is all they have to decide whether to accept or ignore a friend request. It helps them get to know you.
Also, please, please, please. I beg of you. Don't put up an image of the product you sell as your profile picture. It screams "I want to sell you my stuff" or "I want to get you into my business". People who've bought into YOU, who like and trust YOU may eventually buy your product, not the other way around.
2) Your profile should include personal as well as professional information about you. It should be detailed enough for your potential new friend to get a feel for who you are, but not so detailed that they know what you had for breakfast that morning.
Ever gone to someone's profile page and all that's there is their birthday? There's no info about them, their family or what they do for a living.
If they're obviously new to the site, I usually cut them a little slack. I'll leave the request in the ol' inbox for a week or so to see if they add anything new. If after that time they still won't open up, I'll pass. Doing business online means letting people know about you. It's not the time or place to be secretive. Leave that to the government. Did I say that? :-)
3) My third Social Media Tip for the day goes back to my original point; sending along a message with your friend request. A message being sent with the request tells the other person that you actually took some time to seek them out. It's very nice in our instant gratification society for someone to take time out of their day to include a personal note asking for our friendship. However(you knew I'd have a "however" in here, didn't you?)
If you're going to copy and paste a pre-written message, at the minimum add in your future friend's name. I always have to smile when a request comes in that says "Hi(empty space here) , I found you on so-an-so's page and...". Just taking a couple of extra seconds to add in their name will show that you're truly sincere about being their friend. Wouldn't you feel the same way?
Social Media is a powerful medium for attracting clients and business builders to you. There is a wealth of information on Social Media Marketing just waiting for you to tap into.
An amazing resource for free information on social media marketing will be here. My hope is that by using these suggestions, just a few "warm and fuzzy" touches, you'll create a network of friends that will help your business soar.
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